Royal Liver Building 360 has brought the Liver Birds to life with the launch of a new mobile phone app.

Using different forms of multimedia including augmented reality (AR), there are markers located around the attraction which activate the app to further enhance the visitor experience.

People using the app also have an opportunity to further explore not only architect W.A Thomas’s connection to the city with a google maps linked guide to his other buildings but also to go out and find Bella & Bertie’s extended Liver Bird family.

The app was created by experiential design company Holovis, the people behind the immersive audio-visual experience which visitors can watch in the room behind the clock faces as part of the 70 minute tour.

Chris Brown, Director, Marketing Liverpool said:

“This is a great idea and adds another element to what is already proving to be a popular visitor attraction for tourists and people living in the city region.

“With tours now running later into the evening, it also gives even more people the opportunity to visit one of the city region’s must see attractions.”

Chris Devaney, Operations Manager for RLB360, said:

“We’re really pleased with all the positive feedback the RLB360 tower tour has been receiving from our visitors and we’re proud to already be ranked in the top 10 things to do in Liverpool on TripAdvisor.

“It’s been a fantastic opening few months and the launch of the app is just one of the exciting announcements we’ve got coming up this summer.”

The app can be downloaded on Android & iOS from the respective stores by searching “Royal Liver Building 360.”